The story of PICOFINO on the podcast People Who Give Life

Our CEO, Tito Rodríguez, appeared on the podcast "People Who Give Life," from the Caja Rural de Asturias Foundation, to talk about the birth of Picofino and also about Neozink, a marketing agency that he also founded and which is an inseparable part of Picofino.

Throughout the podcast, it becomes clear that Picofino is not just another brand; it's the culmination of a lifestyle and a way of understanding it where the a desire to have a good time, a desire to create a different product and those of the creativity they shake hands.

In the podcast, Tito explains that Picofino was born out of a personal concern. It's not a mass-produced product to fill a gap on supermarket shelves, nor is it a business opportunity, but rather a proposal that seeks to... excellence and funThe brand reflects its own high standards: if something bears the Picofino seal, it has to be extraordinary.

How was Picofino really born?

The story of Tito Rodríguez has always been linked to marketing and advertising through his agency. NeozinkAt Neozink, we create brands and help all types of companies increase sales through marketing and advertising. All of that experience is poured into every Picofino product and initiative. Every team at Neozink—design, communications, online marketing, and web development—is part of the brand. Neozink is currently one of the leading advertising agencies in the Principality of Asturias, with offices in Madrid, A Coruña, and Oviedo.

All that experience from a great team, combined with Tito Rodríguez's personal and entrepreneurial drive, made Picofino possible. Here, it's not just the quality of the products that matters; everything surrounding the product must exude quality and elegance, making the customer feel they are experiencing a truly unique brand.

In the conversation with Pedro Carro, which lasted a little over an hour, they also talked about the evolution of the brand and people's consumption habits such as the afternoon socializing, the boom of gildas or spritzes.

In short, a great chat and an opportunity to discover more about the Picofino universe from its creator. From Picofino, we would like to thank the Caja Rural de Asturias Foundation for the invitation to this podcast and Pedro Carro for his kindness.